“It’s the total experience that matters. And that starts from when you first hear about a product… experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.” – Don Norman
Don’s quote is from an interview conducted at UX Week 2008. Read some other choice quotes from this interview here. This quote was submitted by Michael Cummings.
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Catriona Cornett
Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.
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