Experience is more based upon memory than reality

“It’s the total experience that matters. And that starts from when you first hear about a product… experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.” – Don Norman

Don’s quote is from an interview conducted at UX Week 2008. Read some other choice quotes from this interview here. This quote was submitted by Michael Cummings.

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1. Experience design has human engagement as an explicit goal
2. User experience is the summation of considerations across UX disciplines
3. User experience is the center of gravity of a project
4. Focus on the idea of a product experience, instead of experience that only deals with the user
5. If you want your product to sell, focus on memorable experiences