“Savvy design strategists, design researchers, and designers not only seek to deeply understand the client’s business and the end user’s needs of the product, but they also try to deeply understand the connected (and not so connected) interrelationships that factor into the success or failure of the potential offering.” – Tom Dair
Read more about how a hollistic view of design can help solve problems through Tom’s excellent story about designing a toaster in his article “A Design Parable: The Toaster and the Toast.”
Related posts:- We have to understand the world surrounding our designs
- Design and business leaders must take the time to understand each other
- Failure is a marker along the road to designing great experiences
- UX designers must understand the perspectives that come from different backgrounds, cultures, and experiences
- Businesses need to do more than hire designers. They need to be designers.
Catriona Cornett
