Monthly Archives: May 2009

Findability precedes usability. You can’t use what you can’t find.

“Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.” - Ambient Findability by Peter Morville

“Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.” – Ambient Findability by Peter Morville

Read more from Peter on “how you find your way in an age of information overload” in his book Ambient Findability.

This quote was submitted by an inspireUX reader.  Do you have a quote you want to see on inspireUX? Submit it, and it may be chosen!

Design is about cultural invention

“Design is about cultural invention. There are some people who want to reduce the domain of design to listable, knowable stuff, so it’s easy to talk about. Design is a glamorous, glittering world and this means they can engage without having to actually risk themselves on the outcome of their work. This is damaging. It turns design into something terrified of invention. Design is about risk. We all fear authentic public response to our work, but we have to be brave enough to overcome.” - Jack Schulze

“Design is about cultural invention. There are some people who want to reduce the domain of design to listable, knowable stuff, so it’s easy to talk about. Design is a glamorous, glittering world and this means they can engage without having to actually risk themselves on the outcome of their work. This is damaging. It turns design into something terrified of invention. Design is about risk. We all fear authentic public response to our work, but we have to be brave enough to overcome.” – Jack Schulze

Read more from Jack of Schulze & Webb in this interview from Kicker Studio.

Remarkable experiences leave a mark

“Remarkable experiences leave a mark—whether the experience is remarkably good, or remarkably bad. These memories are mind-share, essentially brand equity, the capital of brands.” - Niko Nyman

“Remarkable experiences leave a mark—whether the experience is remarkably good, or remarkably bad. These memories are mind-share, essentially brand equity, the capital of brands.” – Niko Nyman

Read more from Niko in his presentation “The Value of User Experience” from the 2008 Web 2.0 Expo in Berlin.  View another quote from this presentation here.

Do you have a thought on how UX impacts people, businesses, and the world as a whole? If so, submit a quote and you may see it on inspireUX! It’s a great way to promote your name and ideas to inspireUX readers.

Solve problems by moving from data, to information, to knowledge, to wisdom

"As the designer moves from data, to information, to knowledge and then to wisdom, the problem being solved changes from a single dimensional issue of aesthetics or organization to one of selective contextualization, and then to one of experience." - Jon Kolko"As the designer moves from data, to information, to knowledge and then to wisdom, the problem being solved changes from a single dimensional issue of aesthetics or organization to one of selective contextualization, and then to one of experience." - Jon Kolko

“As the designer moves from data, to information, to knowledge and then to wisdom, the problem being solved changes from a single dimensional issue of aesthetics or organization to one of selective contextualization, and then to one of experience.” – Jon Kolko

Read more about the process of “Design Synthesis” that helps us understand design problems in Jon’s article “Information Architecture and Design Strategy: The Importance of Synthesis during the Process of Design.”

Design strategy is about understanding and meeting needs and aspirations

“Design strategy is about serving people... The real challenge is in trying to solve the human problem. It’s about understanding their needs, their aspirations, and then meeting them in some way. So we are serving them. But sometimes their needs are to be surprised and delighted, and they can’t tell us how to surprise and delight them. That has to come from us as creative people in our profession.” - Chris Hosmer

“Design strategy is about serving people… The real challenge is in trying to solve the human problem. It’s about understanding their needs, their aspirations, and then meeting them in some way. So we are serving them. But sometimes their needs are to be surprised and delighted, and they can’t tell us how to surprise and delight them. That has to come from us as creative people in our profession.” – Chris Hosmer

This quote is from the Design Strategy Group Continuum‘s excellent video on design strategy.

Thanks to a tweet from @tyeshasnow for sharing this video.

Great design gives us something to relate to and to feel connected with

“Great design in the end will give us something to relate to, to feel connected with, and to reinforce our humanity. Tapping that right balance between emotion and logic, chaos and control, analog and digital, is the key to this success. We can no longer rely on ‘form follows function.’ Form has to be parallel to function, as function is growing in commodity.” - David Malouf

“Great design in the end will give us something to relate to, to feel connected with, and to reinforce our humanity. Tapping that right balance between emotion and logic, chaos and control, analog and digital, is the key to this success. We can no longer rely on ‘form follows function.’ Form has to be parallel to function, as function is growing in commodity.” – David Malouf

Read David’s article “Move beyond function towards connection” for more on what it means for a user to be connected to a product. Also read Michael Angeles’ commentary on the article here.