“Design thinkers look past a project to the next project, to the next step in the strategy. They look sideways to the tangents that are affected by the result, and longer term to the investment required as a result of solving the problem currently in front of the team. No problem is solved in isolation—either from the past, or from the future.” – Mark Dziersk

Mark’s quote is from the Fast Company article “Ten Things to Demand from Design Thinkers.”

1. User experience is everything, but is still undervalued and under-invested in
2. Design strategy is about understanding and meeting needs and aspirations
3. Design is everyone’s job. It takes a commitment from everybody in the company.
4. Experience should not be sacrificed for growth–it should drive growth
5. Startups that “get” UX and design are likely create a more successful product than those that do not