Design thinkers look past a project to the next step in the strategy

“Design thinkers look past a project to the next project, to the next step in the strategy. They look sideways to the tangents that are affected by the result, and longer term to the investment required as a result of solving the problem currently in front of the team. No problem is solved in isolation—either from the past, or from the future.” – Mark Dziersk

Mark’s quote is from the Fast Company article “Ten Things to Demand from Design Thinkers.”

1. User experience is everything, but is still undervalued and under-invested in
2. The Importance of a Focused User Experience Strategy
3. Making a User Experience Strategy Tangible
4. The true mark of an effective designer is the ability to answer “why?”
5. Design strategy is about understanding and meeting needs and aspirations