Design is more than the aesthetic. Design is fundamentally more.

“Design has been viewed as being aesthetic. Design equals How Something Looks. You see this attitude to design in every part of society—clothing design to interior design, less so in product design, and yes, in web design…. I think design covers so much more than the aesthetic. Design is fundamentally more. Design is usability. It is Information Architecture. It is Accessibility. This is all design.” – Mark Boulton

Read more from Mark in his 2005 article “Turning the corner: Designing for Web 2.0.“

1. The importance of aesthetic in design
2. Good IA increases both human satisfaction and your company’s profits
3. Information architecture is about mission-critical infrastructure
4. Information architecture helps make sure that business and user needs are met
5. Why should we all suffer an interface that is unusable?