The measure of success for design is the degree of its impact

“The typical understanding of design is that it’s about aesthetics, styling, or form. This is a limited view. While these are often the tangible outputs of design work, such artifacts are meaningless if they don’t somehow engage a new activity. The measure of success for design is the degree of its impact.” – Peter Merholz

Peter’s quote is from the article “Customer Experience Is an Investment, Not a Cost.”

This quote was submitted by an inspireUX reader.  Please help inspireUX by submitting any inspiring UX quotes that you come across!

1. One of the roles of design is to bring humanity, intelligence and beauty to the world of business
2. Web design should be conversational
3. The measure of quality in web design should be graceful transformation
4. Good design must have an impact on people’s lives
5. Design needs to be embedded as a competency within an organization