Design should never say, “Look at me.” It should always say, “Look at this.”

“Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’” – David Craib

This quote was quoted in the book 401 Design Meditations: Wisdom, Insights, and Intriguing Thoughts from 150 Leading Designers by Catharine Fishel.

1. Sketches are an effective modeling process for designers and lead to better design
2. Design is a reflective practice between the designer and her design materials
3. The alternative to good design is bad design, not no design at all
4. Design is not rocket science. It’s social science.
5. Any true practice of design with a human focus has to be built on a foundation of traditional design