“Design should never say, ‘Look at me.’ It should always say, ‘Look at this.’” – David Craib
This quote was quoted in the book 401 Design Meditations: Wisdom, Insights, and Intriguing Thoughts from 150 Leading Designers by Catharine Fishel.
Related quotes:- Any true practice of design with a human focus has to be built on a foundation of traditional design
- Design addresses needs that customers themselves may not know they have
- Great design gives us something to relate to and to feel connected with
- Design is not just what it looks like and feels like. Design is how it works.
- Design combines art, scientific complexity, and usefulness



