“[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.” – Jesse James Garrett

This quote is from a podcast with Jesse entitled “What the Heck is User Experience Design??!! (And Why Should I Care?)” from Teresa Brazen’s blog Tea with Teresa.

1. What makes people passionate, pure and simple, is great experiences
2. It takes great empathy to create a good experience
3. In UX design, mindset is more important than process
4. As designers we are helping to define the culture of our society
5. When we advocate for the user, we are simultaneously advocating for our team