Designers must completely immerse themselves in the point of view of the user

“[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.” - Jesse James Garrett

“[The responsibility of the designer] is to step out of their own perspective, to really exercise their empathy and really completely immerse themselves in the point of view, and the psychological state, of the person who will be using the product.” – Jesse James Garrett

This quote is from a podcast with Jesse entitled “What the Heck is User Experience Design??!! (And Why Should I Care?)” from Teresa Brazen’s blog Tea with Teresa.

Related posts:
  1. UX designers improve people’s lives by making experiences better
  2. What makes people passionate, pure and simple, is great experiences
  3. It takes great empathy to create a good experience
  4. Treat your audience less like a faceless user and more like a human being
  5. Go deep into your customers’ lives and immerse yourself in their world
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