“Findability precedes usability. In the alphabet and on the Web. You can’t use what you can’t find.” – Ambient Findability by Peter Morville

Read more from Peter on “how you find your way in an age of information overload” in his book Ambient Findability.

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1. The hygiene factor of usability
2. User experience is the summation of considerations across UX disciplines
3. Design is more than the aesthetic. Design is fundamentally more.
4. Make it easy for customers to perform useful tasks
5. Usability testing is a means of understanding the goodness of a design’s fit to the intended users’ problems