Design is about cultural invention

“Design is about cultural invention. There are some people who want to reduce the domain of design to listable, knowable stuff, so it’s easy to talk about. Design is a glamorous, glittering world and this means they can engage without having to actually risk themselves on the outcome of their work. This is damaging. It turns design into something terrified of invention. Design is about risk. We all fear authentic public response to our work, but we have to be brave enough to overcome.” – Jack Schulze

Read more from Jack of Schulze & Webb in this interview from Kicker Studio.

1. Design is about more than just solving problems
2. In design one makes-to-think and thinks-to-make
3. The best design solutions solve a problem in an elegant and engaging way
4. Designers must consider unseen elements such as social relationships, power dynamics, and cultural rules
5. Don’t design for everyone. It’s impossible.