“Design is about cultural invention. There are some people who want to reduce the domain of design to listable, knowable stuff, so it’s easy to talk about. Design is a glamorous, glittering world and this means they can engage without having to actually risk themselves on the outcome of their work. This is damaging. It turns design into something terrified of invention. Design is about risk. We all fear authentic public response to our work, but we have to be brave enough to overcome.” – Jack Schulze

Read more from Jack of Schulze & Webb in this interview from Kicker Studio.

1. Designers must consider unseen elements such as social relationships, power dynamics, and cultural rules
2. Focus on the nuances and details of the design craft itself
3. Prototyping has given us the power to show and tell the story of our design solutions
4. Designers are trained to be courageous about the future—and making the future happen
5. The measure of success for design is the degree of its impact