“As the designer moves from data, to information, to knowledge and then to wisdom, the problem being solved changes from a single dimensional issue of aesthetics or organization to one of selective contextualization, and then to one of experience.” – Jon Kolko
Read more about the process of “Design Synthesis” that helps us understand design problems in Jon’s article “Information Architecture and Design Strategy: The Importance of Synthesis during the Process of Design.”
Related posts:- Designs should be informed, but not solely determined by user experience data.
- Designers need to get better with using data
- User Experience is about more than just finding the best solution for your users
- Leaders must become experience executives
- User experience is the summation of considerations across UX disciplines





