“As the designer moves from data, to information, to knowledge and then to wisdom, the problem being solved changes from a single dimensional issue of aesthetics or organization to one of selective contextualization, and then to one of experience.” – Jon Kolko

Read more about the process of “Design Synthesis” that helps us understand design problems in Jon’s article “Information Architecture and Design Strategy: The Importance of Synthesis during the Process of Design.”

1. Designs should be informed, but not solely determined by user experience data.
2. User experience is the summation of considerations across UX disciplines
3. Designers can use data to yield better products and new ideas
4. Remarkable experiences leave a mark
5. To create great user experiences we need to focus on the now