Solve problems by moving from data, to information, to knowledge, to wisdom

“As the designer moves from data, to information, to knowledge and then to wisdom, the problem being solved changes from a single dimensional issue of aesthetics or organization to one of selective contextualization, and then to one of experience.” – Jon Kolko

Read more about the process of “Design Synthesis” that helps us understand design problems in Jon’s article “Information Architecture and Design Strategy: The Importance of Synthesis during the Process of Design.”

1. Designs should be informed, but not solely determined by user experience data.
2. Designers need to get better with using data
3. User Experience is about more than just finding the best solution for your users
4. Leaders must become experience executives
5. User experience is the summation of considerations across UX disciplines