Design strategy is about understanding and meeting needs and aspirations

“Design strategy is about serving people… The real challenge is in trying to solve the human problem. It’s about understanding their needs, their aspirations, and then meeting them in some way. So we are serving them. But sometimes their needs are to be surprised and delighted, and they can’t tell us how to surprise and delight them. That has to come from us as creative people in our profession.” – Chris Hosmer

This quote is from the Design Strategy Group Continuum‘s excellent video on design strategy.

Thanks to a tweet from @tyeshasnow for sharing this video.

1. UX strategy requires the coordinated efforts of the entire organization
2. Design thinkers look past a project to the next step in the strategy
3. Making a User Experience Strategy Tangible
4. The Importance of a Focused User Experience Strategy
5. Understanding that all design happens within a context is key to becoming a good designer