Design addresses needs that customers themselves may not know they have

“Design supports an open approach in which anyone in the organization can participate to generate solutions, make insightful and meaningful decisions, and build empathetic services that address needs that customers themselves may not know they have.” - Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

“Design supports an open approach in which anyone in the organization can participate to generate solutions, make insightful and meaningful decisions, and build empathetic services that address needs that customers themselves may not know they have.” – Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

Purchase Subject to Change for more on “creating great products and services for an uncertain world.”

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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