“Design supports an open approach in which anyone in the organization can participate to generate solutions, make insightful and meaningful decisions, and build empathetic services that address needs that customers themselves may not know they have.” – Subject to Change by Peter Merholz, Brandon Schauer, David Verba, and Todd Wilkens

Purchase Subject to Change for more on “creating great products and services for an uncertain world.”

1. In UX design, mindset is more important than process
2. Designers take abstract things and make them more tangible
3. Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives
4. The measure of success for design is the degree of its impact
5. Better connect with your customers by speaking like people, not like machines