Great information architecture leads the site to behave as the visitor expects

“Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.” - Jeffrey Zeldman

“Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.” – Jeffrey Zeldman

Jeffrey’s quote is from The Information Architecture Institute’s “Testimonials” page that features quotes from people who acknowledge the value and importance of information architecture.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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  • http://uxdesign.com uxdesign.com

    Wow. I love this one. That’s why you get the big ups (and bucks, I hope) my dearest friend I’ve never met; the esteemed Mr. Zeldman.

  • http://csarven.ca Sarven Capadisli

    This is pure BS at its best with no pragmatic approach to solving a problem. How does every site know the exact intention(s) for each of their visitors? Got APML / FOAF? I didn’t think so.

2 Responses to Great information architecture leads the site to behave as the visitor expects

  1. uxdesign.com says:

    Wow. I love this one. That’s why you get the big ups (and bucks, I hope) my dearest friend I’ve never met; the esteemed Mr. Zeldman.

  2. This is pure BS at its best with no pragmatic approach to solving a problem. How does every site know the exact intention(s) for each of their visitors? Got APML / FOAF? I didn’t think so.