Great information architecture leads the site to behave as the visitor expects

“Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.” – Jeffrey Zeldman

Jeffrey’s quote is from The Information Architecture Institute’s “Testimonials” page that features quotes from people who acknowledge the value and importance of information architecture.

1. Great information architecture is invisible so that content can shine through
2. Information Architecture helps people get better at sharing information
3. Information architecture is at the very center of the electronic information storm
4. Information architecture is about mission-critical infrastructure
5. Information architecture helps make sure that business and user needs are met