“The experience is about how we get there, not the landing place.” – Bill Buxton

This quote is from Bill Buxton’s presentation “From the Materialistic to the Experiential: A Changing Perspecitve on Design” at the joint UsabilityNJ – PhillyCHI meeting on April 21, 2009.  Bill was speaking in regards to the importance of finding ways to represent time in our designs, not just the user’s end states.

1. Remarkable experiences leave a mark
2. It takes great empathy to create a good experience
3. Experience design is not about trying to control the user’s experience
4. Better connect with your customers by speaking like people, not like machines
5. Experience design has human engagement as an explicit goal