When we advocate for the user, we are simultaneously advocating for our team

“Paradoxically, when we advocate for the user within our product or service development teams, we are, in effect, simultaneously advocating for the team to our users.” – Michael Cummings

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1. User experience is the center of gravity of a project
2. Blaming the user teaches them that the errors are their own
3. Making assumptions about our users leads us to design for ourselves
4. Start designing for the possibilities of human connection
5. People on a design team must be as happy to be wrong as right