When we advocate for the user, we are simultaneously advocating for our team

“Paradoxically, when we advocate for the user within our product or service development teams, we are, in effect, simultaneously advocating for the team to our users.” – Michael Cummings

Quote submitted by the author, Michael Cummings.  Do you have a quote you want to see on inspireUX? Submit it, and it may be chosen! I’m running a little low on quotes to post, so the more submissions the better! Thanks for your continued support.

1. User experience is the center of gravity of a project
2. Blaming the user teaches them that the errors are their own
3. Creating great user experiences takes a multidisciplinary team that shares ownership of UX
4. Making assumptions about our users leads us to design for ourselves
5. Start designing for the possibilities of human connection