Design is everyone’s job. It takes a commitment from everybody in the company.

“Successful businesspeople in all fields endeavor to understand that they are in the business of designing a total customer experience. We call this the customer experience supply chain. The physical product or service is a central part—but, alone, not a sufficient part—of the equation for lasting success. Design is everyone’s job. Doing good design takes more than good designers. It takes a commitment from everybody in the company—soup to nuts, end to end.” - Do you matter? How great design will make people love your company by R. Brunner and S. Emery

“Successful businesspeople in all fields endeavor to understand that they are in the business of designing a total customer experience. We call this the customer experience supply chain. The physical product or service is a central part—but, alone, not a sufficient part—of the equation for lasting success. Design is everyone’s job. Doing good design takes more than good designers. It takes a commitment from everybody in the company—soup to nuts, end to end.” – Do you matter? How great design will make people love your company by Robert Brunner and Stewart Emery

Purchase the great book Do you matter? How great design will make people love your company for more thoughts on the idea of a “customer experience supply chain.”

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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