Experience design is not about trying to control the user’s experience

“Experience design is more about the kind of experience users actually have than about controlling the experience you try to give them.” – Robin Good

This quote is from Robin’s article “Brands Are Inside-Out, User Experience Is Outside-In” that comments on Peter Merholz’s article “Experience design is not about brands”.

Side Note: A friend of mine is looking for a visual designer (who can prototype designs in CSS/HTML) and/or a logo designer for a new startup.  If you’re a freelance designer looking for work, please email me. Thank you!

1. Focus on the idea of a product experience, instead of experience that only deals with the user
2. User experience is the summation of considerations across UX disciplines
3. Instead of thinking only in terms of interaction, start designing user experiences.
4. Our job is to take responsibility for the complete user experience
5. Qualities of an exemplary user experience