Design should do the same thing in everyday life that art does when encountered

“Design should do the same thing in everyday life that art does when encountered: amaze us, scare us or delight us, but certainly open us to new worlds within our daily existence.” – Aaron Betsky

This quote by Aaron Betsky, director of the Cincinnati Art Museum, was quoted in the Gain: AIGA Journal of Design for the Network Economy article “Good Design in the Digital Age”

1. Designers stand between revolutions and everyday life.
2. Design combines art, scientific complexity, and usefulness
3. Good web design is about the character of the content, not the character of the designer
4. Good design shapes our expectation of what the experience can be
5. Think a lot less about technology for technology’s sake, and a lot more about design