“I dream of a day when products fulfill my needs without a glitch, when I am being served swiftly, compassionately and with understanding, by humans and computers alike. Not because I’m a designer and I like good experiences but because good experiences make the world a better place.” – Niko Nyman

This quote is from Niko’s great presentation “The Value of User Experience” from the 2008 Web 2.0 Expo in Berlin.

1. Remarkable experiences leave a mark
2. It takes great empathy to create a good experience
3. Delivering great user experiences plays a significant role in your company’s success
4. What makes people passionate, pure and simple, is great experiences
5. To create great user experiences we need to focus on the now