We need to build products that bring joy and excitement to people’s lives

“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.” – Don Norman

This quote is from Don’s article “Introduction to This Special Section on Beauty, Goodness, and Usability” from the publication “Human-Computer Interaction”

(EDIT: URL to the article has been updated.  Click on the “View Article” link on that page to view the PDF)

1. Design’s true purpose is to improve people’s lives
2. Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives
3. Products are the gateway to a plethora of experiences
4. UX is a conversation between people separated over the distance of time
5. Without sacrificing usability, let’s bring a little fun into our designs