“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.” – Don Norman

This quote is from Don’s article “Introduction to This Special Section on Beauty, Goodness, and Usability” from the publication “Human-Computer Interaction”

(EDIT: URL to the article has been updated.  Click on the “View Article” link on that page to view the PDF)

1. Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives
2. Better connect with your customers by speaking like people, not like machines
3. New technology is likely to make the least improvement in the ease of use of products
4. Today we want products that appeal to both cognition and emotion
5. Good design produces something the world didn’t know it was missing