“People should never feel like a failure when using technology. Like the customer, the user is always right. If software crashes, it is the software designer’s fault. If someone can’t find something on a web site, it is the web designer’s fault… The big difference between good and bad designers is how they handle people struggling with their design. Technology serves humans. Humans do not serve technology.” – Joshua Porter

Read Joshua’s article “Five Principles to Design By” here.

1. Understanding the specific activity we’re supporting is critical to good design
2. New technology is likely to make the least improvement in the ease of use of products
3. The only thing that matters is: Do people love what you built?
4. We need to observe behavior in order to support it in design
5. Technology creates the context for persuasion, but content persuades