![“What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” - Jesse James Garrett](http://www.inspireux.com/wp-content/uploads/158.gif "“What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” - Jesse James Garrett")
“What makes people passionate, pure and simple, is great experiences. If they have great experience with your product [and] they have great experiences with your service, they’re going to be passionate about your brand, they’re going to be committed to it. That’s how you build that kind of commitment.” – Jesse James Garrett
This quote is from a podcast with Jesse entitled “What the Heck is User Experience Design??!! (And Why Should I Care?)” from Teresa Brazen’s blog Tea with Teresa.
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Catriona Cornett
