“You don’t sacrifice the experience for growth; you drive growth from the quality of the experience.” – Do you matter? How great design will make people love your company by Robert Brunner and Stewart Emery
I highly recommend Robert and Stewart’s book Do you matter? How great design will make people love your company. In this book, they explain how great design is about creating a deep relationship with your customers by creating a complete “customer experience supply chain.”
Related posts:- Design is everyone’s job. It takes a commitment from everybody in the company.
- Investing in the customer experience turns customers into advocates
- Our job is to take responsibility for the complete user experience
- Each moment is an important piece of the whole experience
- It is the experience first, then the messages
Catriona Cornett
![“The Web 2.0 architecture still needs much work… As Spiderman’s Uncle Ben pointed out, ‘With great power comes great responsibility.’ Just because we can do all these [Web 2.0] things doesn’t mean we should do them… [It is easy to] imagine designers going wild with the capabilities of this new technology and not using the restraint necessary to ensure they produce an optimal experience.” - Jared Spool](http://www.inspireux.com/cards/174.gif "“The Web 2.0 architecture still needs much work… As Spiderman’s Uncle Ben pointed out, ‘With great power comes great responsibility.’ Just because we can do all these [Web 2.0] things doesn’t mean we should do them… [It is easy to] imagine designers going wild with the capabilities of this new technology and not using the restraint necessary to ensure they produce an optimal experience.” - Jared Spool")
