Experience should not be sacrificed for growth–it should drive growth

“You don’t sacrifice the experience for growth; you drive growth from the quality of the experience.” – Do you matter? How great design will make people love your company by Robert Brunner and Stewart Emery

I highly recommend Robert and Stewart’s book Do you matter? How great design will make people love your company. In this book, they explain how great design is about creating a deep relationship with your customers by creating a complete “customer experience supply chain.”

1. Design is everyone’s job. It takes a commitment from everybody in the company.
2. Investing in the customer experience turns customers into advocates
3. Our job is to take responsibility for the complete user experience
4. Each moment is an important piece of the whole experience
5. It is the experience first, then the messages