“You don’t sacrifice the experience for growth; you drive growth from the quality of the experience.” – Do you matter? How great design will make people love your company by Robert Brunner and Stewart Emery

I highly recommend Robert and Stewart’s book Do you matter? How great design will make people love your company. In this book, they explain how great design is about creating a deep relationship with your customers by creating a complete “customer experience supply chain.”

1. Design is everyone’s job. It takes a commitment from everybody in the company.
2. Investing in the customer experience turns customers into advocates
3. User experience is everything, but is still undervalued and under-invested in
4. Remarkable experiences leave a mark
5. Better connect with your customers by speaking like people, not like machines