The most innovative designers cultivate an appetite for “thinking wrong”

“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” - The Designful Company by Marty Neumeier

“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” – The Designful Company by Marty Neumeier

Purchase Marty’s book The Designful Company for his thoughts on how designing the way forward is the key to innovation and solving business problems.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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