The most innovative designers cultivate an appetite for “thinking wrong”

Posted on March 20, 2009 by Catriona Cornett • 2 Comments

“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” - The Designful Company by Marty Neumeier

“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” – The Designful Company by Marty Neumeier

Purchase Marty’s book The Designful Company for his thoughts on how designing the way forward is the key to innovation and solving business problems.

Catriona Cornett

Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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Filed Under: Marty Neumeier