“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” – The Designful Company by Marty Neumeier
Purchase Marty’s book The Designful Company for his thoughts on how designing the way forward is the key to innovation and solving business problems.
Related posts:- Designers don’t actually “solve” problems. They “work through” them.
- Businesses need to do more than hire designers. They need to be designers.
- Innovation lies at the heart of both better design and better business
- UX designers need to possess both creativity and vision
- Design is everyone’s job. It takes a commitment from everybody in the company.
Catriona Cornett
