The most innovative designers cultivate an appetite for “thinking wrong”

“The most innovative designers consciously reject the standard option box and cultivate an appetite for ‘thinking wrong.’” – The Designful Company by Marty Neumeier

Purchase Marty’s book The Designful Company for his thoughts on how designing the way forward is the key to innovation and solving business problems.

1. Designers don’t actually “solve” problems. They “work through” them.
2. Businesses need to do more than hire designers. They need to be designers.
3. Innovation lies at the heart of both better design and better business
4. UX designers need to possess both creativity and vision
5. Good design is innovative. It does not produce novelty for the sake of it.