“Good design at least part of the time, includes the criteria of being direct in relation to the problem at hand–not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.” – Ivan Chermayeff
Ivan’s quote appears in the book Graphic Design in America: A Visual Language History by Mildred Friedman.
Related quotes:- Designs should be informed, but not solely determined by user experience data.
- Creating visual imagery is a state of mind
- Design is the foundation of all the arts
- Design helps to create entirely new market niches and even new product categories
- User experience is the summation of considerations across UX disciplines



