“Good design at least part of the time, includes the criteria of being direct in relation to the problem at hand–not obscure, trendy, or stylish. A new language, visual or verbal, must be couched in a language that is already understood.” – Ivan Chermayeff
Ivan’s quote appears in the book Graphic Design in America: A Visual Language History by Mildred Friedman.
Catriona Cornett
Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.
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