To be truly great, designers must think critically and analytically

“To be truly great, we have to understand the motivation of our clients, maintain constant two-way communication with shockingly uncreative people, get a firm handle on copywriting and how that craft exists symbiotically with the visual element, and foresee how the finished whole will be greater than the sum of the bits and pieces we spent hours obsessing over. All of these factors cascade into the final product.” – Kevin Potts

Read Kevin’s article “The Details That Matter” for his thoughts on how successful designers think critically and analytically about the details of a project.

1. Teamwork and collaboration make great user experiences possible
2. Designers understand the interrelationships that factor into success or failure
3. Designers need to be more than ambassadors
4. User experience is the center of gravity of a project
5. Design thinkers look past a project to the next step in the strategy