“To be truly great, we have to understand the motivation of our clients, maintain constant two-way communication with shockingly uncreative people, get a firm handle on copywriting and how that craft exists symbiotically with the visual element, and foresee how the finished whole will be greater than the sum of the bits and pieces we spent hours obsessing over. All of these factors cascade into the final product.” – Kevin Potts
Read Kevin’s article “The Details That Matter” for his thoughts on how successful designers think critically and analytically about the details of a project.
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- Designers understand the interrelationships that factor into success or failure
- Design is everyone’s job. It takes a commitment from everybody in the company.
Catriona Cornett
