Design is not rocket science. It’s social science.

“It’s not rocket science. It’s social science – the science of understanding people’s needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology and psychology. The act of design is structuring and creating that balance.” – Clement Mok

This quote can be found in the book Everything Reverberates: Thoughts on Design, a book that contains “quotations from renowned designers, artists, and critics on the art, craft, business, process, and controversy of design”

1. Design means being good, not just looking good
2. Good design isn’t decoration. Good design is problem solving.
3. Good designers can create normalcy out of chaos
4. Any true practice of design with a human focus has to be built on a foundation of traditional design
5. Design combines art, scientific complexity, and usefulness