UX suffers when we wall ourselves off from the rest of the organization

“UX suffers when we wall ourselves off from the rest of the organization. Getting people from other disciplines involved gives them the opportunity to feel that you’re all working toward a common goal. At the same time, it gives you the opportunity to advocate user-centered thinking and gain that critical buy-in.” – John Ferrara

Read more from John and other UX professionals on the topic of “Evangelizing UX Across an Entire Organization” in the UXmatters article by Janet M. Six.

(It’s about time I quoted a fellow Vanguard Information Architect )

1. UX strategy requires the coordinated efforts of the entire organization
2. Design needs to be embedded as a competency within an organization
3. Teamwork and collaboration make great user experiences possible
4. Solve problems by moving from data, to information, to knowledge, to wisdom
5. Good IA increases both human satisfaction and your company’s profits