Simplicity is the by-product of a good idea and modest expectations

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” - Paul Rand

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” – Paul Rand

Find more articles, interviews, and videos from Paul Rand here.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

View My Portfolio