Simplicity is the by-product of a good idea and modest expectations

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” – Paul Rand

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1. Simplicity is not a matter of dumbing things down. Simplicity is when someone takes care of the details.
2. Simplicity vs. Clarity
3. There is a delicate balance between the simplicity of use and the complexity of usefulness
4. In the end, simplicity for its own sake should not be the goal
5. To design is to add value and meaning