Websites must support the user’s personal story

“Instead of a predefined narrative, websites must support the user’s personal story by condensing and combining vast stores of information into something that specifically meets the user’s immediate needs. Thus, instead of an author-driven narrative, Web content becomes a user-driven narrative.” – Jakob Nielsen

Read Jakob’s article “Writing Style for Print vs. Web” for his thoughts on writing for the web.

1. Users pursue their own interest and reject whatever the site tries to push
2. Plain language is part of user-centered design
3. Create a meaningful conversation with your users by engaging them on a personal level
4. At the end of the day, the job of the (UX) designer is to help tell a story that is relevant and meaningful
5. Prototyping has given us the power to show and tell the story of our design solutions