A good UX designer should ask “what does this have the potential to be?”

“What UX designers offer that’s special is help building a vision for what the product can and should be. This is not a reductive ‘getting things done’ approach. It’s a generative ‘what does this have the potential to be’ kind of approach. A good UX designer should encourage the team to ask that question, facilitate a process that brings the whole team along in answering it, and then make those answers tangible, doable, and, yes, a little bit pretty.” – Leah Buley

Read Leah’s article “Burndowns and Flareups in Agile Design” here.

1. Making a User Experience Strategy Tangible
2. Collaborating to provide insights can lead to positive customer experiences
3. Teamwork and collaboration make great user experiences possible
4. People on a design team must be as happy to be wrong as right
5. UX strategy requires the coordinated efforts of the entire organization