“No design can exist in isolation. It is always related, sometimes in very complex ways, to an entire constellation of influencing situations and attitudes. What we call a good design is one which achieves integrity – that is, unity or wholeness – in balanced relation to its environment.” – George Nelson

Read more about industrial designer George Nelson here.

1. Good design is in relation to the problem at hand–not obscure, trendy, or stylish
2. Designers must consider unseen elements such as social relationships, power dynamics, and cultural rules
3. Design is everyone’s job. It takes a commitment from everybody in the company.
4. Understanding that all design happens within a context is key to becoming a good designer
5. Design should inspire peoples and cultures to grow, transform and look to the future