“Ultimately, we are deluding ourselves if we think that the products that we design are the ‘things’ that we sell, rather than the individual, social and cultural experience that they engender, and the value and impact that they have. Design that ignores this is not worthy of the name.” – Bill Buxton’s “personal mantra”
Bill Buxton’s personal mantra is cited on his website. Visit his site to learn more about his recent work or his upcoming talks and events. Read more from Bill in his book Sketching User Experiences.
Catriona Cornett
Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.
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