UX strategy requires the coordinated efforts of the entire organization

Posted on February 13, 2009 by Catriona Cornett • 1 Comment

“User experience is something that cuts right across the organization. It is the tangible manifestation of the organization’s reason for being, translating the brand values into a series of identifiable and actionable experience characteristics. To execute a UX strategy requires the coordinated efforts of the entire organization, and, as such, should sit close to the centre of the organization’s overall strategy.” - Steve Baty

“User experience is something that cuts right across the organization. It is the tangible manifestation of the organization’s reason for being, translating the brand values into a series of identifiable and actionable experience characteristics. To execute a UX strategy requires the coordinated efforts of the entire organization, and, as such, should sit close to the centre of the organization’s overall strategy.” – Steve Baty

Read an interview with Steve Baty “UX Strategy: defining and executing strategies for your UX projects and UX teams” for more thoughts on the importance of UX strategy within an organization.

Catriona Cornett

Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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Filed Under: Steve Baty