“User experience is something that cuts right across the organization. It is the tangible manifestation of the organization’s reason for being, translating the brand values into a series of identifiable and actionable experience characteristics. To execute a UX strategy requires the coordinated efforts of the entire organization, and, as such, should sit close to the centre of the organization’s overall strategy.” – Steve Baty

Read an interview with Steve Baty “UX Strategy: defining and executing strategies for your UX projects and UX teams” for more thoughts on the importance of UX strategy within an organization.

1. Design strategy is about understanding and meeting needs and aspirations
2. Solve problems by moving from data, to information, to knowledge, to wisdom
3. Design thinkers look past a project to the next step in the strategy
4. Design and business leaders must take the time to understand each other