UX strategy requires the coordinated efforts of the entire organization

“User experience is something that cuts right across the organization. It is the tangible manifestation of the organization’s reason for being, translating the brand values into a series of identifiable and actionable experience characteristics. To execute a UX strategy requires the coordinated efforts of the entire organization, and, as such, should sit close to the centre of the organization’s overall strategy.” – Steve Baty

Read an interview with Steve Baty “UX Strategy: defining and executing strategies for your UX projects and UX teams” for more thoughts on the importance of UX strategy within an organization.

1. UX suffers when we wall ourselves off from the rest of the organization
2. Making a User Experience Strategy Tangible
3. Design needs to be embedded as a competency within an organization
4. The Importance of a Focused User Experience Strategy
5. Customer focus is the beginning, middle and end of a successful web strategy