“Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all.” – Book Design: A Practical Introduction by Douglas Martin

Purchase Douglas’ book “Book Design: A Practical Introduction” here.

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1. Good designers want to be proved wrong, bad designers hope to be proved right
2. User experience is the center of gravity of a project
3. Design is a “whole brain” process
4. Understanding that all design happens within a context is key to becoming a good designer
5. The measure of success for design is the degree of its impact