The alternative to good design is bad design, not no design at all

“Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all.” – Book Design: A Practical Introduction by Douglas Martin

Purchase Douglas’ book “Book Design: A Practical Introduction” here.

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1. Good designers want to be proved wrong, bad designers hope to be proved right
2. Bad design is not the “enemy.” The real enemy is great design.
3. Good design isn’t decoration. Good design is problem solving.
4. User experience is the center of gravity of a project
5. Innovation lies at the heart of both better design and better business