Good design shapes our expectation of what the experience can be

“Good design is design that not only achieves a desired effect, but shapes our expectation of what the experience can be.” – Astrida Valigorsky

Astrida’s quote was quoted in Richard Buchanan’s article “Good design in the digital age” (PDF).

1. Welcome to the age of the killer user experience
2. Design should do the same thing in everyday life that art does when encountered
3. Experience design is not about trying to control the user’s experience
4. Good design achieves integrity in balanced relation to its environment
5. What is web design?