Good design shapes our expectation of what the experience can be

“Good design is design that not only achieves a desired effect, but shapes our expectation of what the experience can be.” - Astrida Valigorsky

“Good design is design that not only achieves a desired effect, but shapes our expectation of what the experience can be.” – Astrida Valigorsky

Astrida’s quote was quoted in Richard Buchanan’s article “Good design in the digital age” (PDF).

Catriona Cornett

Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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