Many digital products fail because they are not imbued with humanity

“Most digital products today emerge from the development process like a monster emerging from a bubbling tank. Developers, instead of planning and executing with their users in mind, end up creating technological solutions over which they ultimately have little control. Like mad scientists, they fail because they have not imbued their creations with humanity.” - About Face 2.0 by Alan Cooper

“Most digital products today emerge from the development process like a monster emerging from a bubbling tank. Developers, instead of planning and executing with their users in mind, end up creating technological solutions over which they ultimately have little control. Like mad scientists, they fail because they have not imbued their creations with humanity.” – About Face 2.0 by Alan Cooper

Purchase About Face 2.0 for more of Alan’s thoughts on “the essentials of interaction design.”

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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  • http://www.purecaffeine.com NathanaelB

    Ah that’s a great quote!