Many digital products fail because they are not imbued with humanity

“Most digital products today emerge from the development process like a monster emerging from a bubbling tank. Developers, instead of planning and executing with their users in mind, end up creating technological solutions over which they ultimately have little control. Like mad scientists, they fail because they have not imbued their creations with humanity.” – About Face 2.0 by Alan Cooper

Purchase About Face 2.0 for more of Alan’s thoughts on “the essentials of interaction design.”

1. New technology is likely to make the least improvement in the ease of use of products
2. Design software to behave like a likeable person
3. Products are the gateway to a plethora of experiences
4. We need to build products that bring joy and excitement to people’s lives
5. Focus on what you should be doing, not just what you can