“Most digital products today emerge from the development process like a monster emerging from a bubbling tank. Developers, instead of planning and executing with their users in mind, end up creating technological solutions over which they ultimately have little control. Like mad scientists, they fail because they have not imbued their creations with humanity.” – About Face 2.0 by Alan Cooper

Purchase About Face 2.0 for more of Alan’s thoughts on “the essentials of interaction design.”

1. New technology is likely to make the least improvement in the ease of use of products
2. We need to build products that bring joy and excitement to people’s lives
3. Deeply understanding customers allows companies to develop products that revolutionize the way we live our lives
4. Designers think through problems from the “outside in.”
5. Design combines art, scientific complexity, and usefulness