The importance of aesthetic in design

“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.” – Paul Rand

Read more about the brilliant graphic designer Paul Rand here.

Catriona Cornett

I am a User Experience Designer with a passion for making people’s lives better through design. I have helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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One Response to The importance of aesthetic in design

  1. [...] “Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty…” Paul Rudd http://www.inspireux.com/2009/01/30/the-importance-of-aesthetic-in-design/ [...]