The importance of aesthetic in design

“Without aesthetic, design is either the humdrum repetition of familiar clichés or a wild scramble for novelty. Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance. Form without relevant content, or content without meaningful form.” – Paul Rand

Read more about the brilliant graphic designer Paul Rand here.

1. A work of art is realized when form and content are indistinguishable
2. Design is more than the aesthetic. Design is fundamentally more.
3. Design is the foundation of all the arts
4. Treat design as a final destination instead of as a compromise
5. Good design requires a deep reverence for the love of life