When useful and useable meet delight—great things happen.

“I believe that logic + emotion are a winning combination. When useful and useable meet delight—great things happen. It’s about balance.” – David Armano

Read David’s short but powerful blog entry “A Simple Philosophy” here.

1. Great design gives us something to relate to and to feel connected with
2. Provide an experience that is useful, usable, desirable, and differentiated
3. The little things really do matter
4. What it means to be a compassionate designer
5. Don’t just eliminate user error, design for user delight