“I believe that logic + emotion are a winning combination. When useful and useable meet delight—great things happen. It’s about balance.” – David Armano

Read David’s short but powerful blog entry “A Simple Philosophy” here.

1. Great design gives us something to relate to and to feel connected with
2. New technology is likely to make the least improvement in the ease of use of products
3. Necessary and useful design should be beautiful
4. Today we want products that appeal to both cognition and emotion
5. Great design is storytelling at its finest