“I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration—likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” – The Art & Science of Web Design by Jeffrey Veen
Purchase Jeffrey’s book The Art & Science of Web Design here.
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- Good design is about effective communication, not decoration at the expense of legibility
- Design is not just about solving for the negative; It’s about creating a positive.
- Design is not rocket science. It’s social science.
- The alternative to good design is bad design, not no design at all





