Sorry I'm late to this party.

@Christopher Fahey
I think that the lowly wallpaper designer is solving problems. His problems consist of his constraints. His design must tessellate or repeat in some way so that it can be printed on sheets. It must also not be too glaring when the sheets don't match up. The color is an issue, extremely dark or extremely bright colored wallpapers probably don't sell well. In this way he is not just throwing his creativity out onto the world with no rules to guide him. If he (or she) were then would he still be practicing design?

@NGO
I reacted the same way when I first heard the term "math problem" when I was a child. I no longer feel like it means something negative. You might use a word like "riddle" instead though. A phrase like "addressing constraints" is good. I like it because a rational argument can be made to add or remove a particular constraint and change the nature of the "problem". I like to focus more on the word "solving" than "problem" creating a solution does imply there was a problem, but a designer is paid for the solution and so their trade is solving.

I have a problem with terms that imply that what we do is solving problems. It means that our daily tasks in life are problems. Sometimes they are though… do we have better terminology?

Point well taken, Christopher. I think Jeff's quote has to be taken in the context of what else he is saying in his book. His point is more around the general misinterpretation a lot of people have that the only value that "designers" as a group bring to the table is making things pretty. Design also has to be about communication through a visual representation. While some forms of design really are just artistic and can be done extraordinarily well, generalizing the word "design" as only being about that is a mistake.

I understand the sentiment here -- that sometimes a problem that needs a more fundamental design solution often ends up merely being decorated instead.

But isn't decoration, like any craft, something that can be done well? Some design endeavors are, indeed, decoration, and the people who work on them are indeed designers. It's kind of simplistic to say that good design is not decoration, and needlessly (and a bit snobbily) puts a wedge between different types of design professionals.

For example, what about designers whose job it is literally to design wallpaper patterns? They're not solving any problems. They're decorating. Some do it really well, too. Let's not diminish the work of decorative designers.

Amen!

Great Quote!
Thanks

Aaron I