![“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” - Dan Brown](http://www.inspireux.com/wp-content/uploads/127.gif "“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” - Dan Brown")
“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” – Dan Brown
Dan’s quote is one of many cited by Whitney Hess in her excellent article “10 Most Common Misconceptions About User Experience Design.”
Related quotes:- Designs should intice passion and make people feel engaged and energized
- The real value of a product consists of far more than the product’s components
- A product is more than the product. It is a cohesive, integrated set of experiences.
- Simply using Web 2.0 technologies does not guarantee an optimal experience
- What makes people passionate, pure and simple, is great experiences
Catriona Cornett
