![“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” - Dan Brown](http://www.inspireux.com/wp-content/uploads/127.gif "“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” - Dan Brown")
“Most [clients] expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service.” – Dan Brown
Dan’s quote is one of many cited by Whitney Hess in her excellent article “10 Most Common Misconceptions About User Experience Design.”
Related posts:- User Experience is about more than just finding the best solution for your users
- Designs should intice passion and make people feel engaged and energized
- The little things really do matter
- The real value of a product consists of far more than the product’s components
- UX is a conversation between people separated over the distance of time
Catriona Cornett
