“If you want to reach the greatest number of users possible, it’s best to write clearly and simply and design your interfaces to be consistent from page to page. For some people, simple usability advice like this is an absolute accessibility need… And anyway, people of all abilities fail tasks that are confusing. Why should we all suffer an interface that proves itself to be unusable?” – Matt May

Read Matt’s article “Accessibility From the Ground Up” from Digital Web Magazine for his thoughts on creating accessible designs.

1. Design is more than the aesthetic. Design is fundamentally more.
2. Create a meaningful conversation with your users by engaging them on a personal level
3. Intuitive design lets you keep your attention on what you’re trying to accomplish
4. Make it easy for customers to perform useful tasks
5. We need to build products that bring joy and excitement to people’s lives