Focus on what you should be doing, not just what you can

Posted on January 5, 2009 by Catriona Cornett • 2 Comments

“Technological advances have always been driven more by a mind-set of ‘I can’ than ‘I should’... Technologists love to cram maximum functionality into their products. That’s ‘I can’ thinking, which is driven by peer competition and market forces... But this approach ignores the far more important question of how the consumer will actually use the device... focus on what we should be doing, not just what we can.” - John Maeda

“Technological advances have always been driven more by a mind-set of ‘I can’ than ‘I should’… Technologists love to cram maximum functionality into their products. That’s ‘I can’ thinking, which is driven by peer competition and market forces… But this approach ignores the far more important question of how the consumer will actually use the device… focus on what we should be doing, not just what we can.” – John Maeda

Read John’s “mini manifesto” in this article from Esquire.  Thanks to Experientia for sharing this story.

Catriona Cornett

Catriona is a User Experience Designer who has helped over a dozen organizations obtain a competitive advantage by delivering great user experiences across desktop, mobile, tablet and other channels.

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Filed Under: John Maeda